Story: Atta Kwaku Boadi
President and Chairman of Groupe Nduom (GN), Dr Papa Kwesi Nduom in 2018 embarked on a nationwide to encourage the 1.2 million GN Bank customers at that time to bring new deposits to the bank.
The move, according to him was to help strengthen and improve GN Bank’s liquidity position.
“This time, my advocacy was centered on encouraging the 1.2 million GN Bank customers served from 300 locations to bring new deposits to the Bank to strengthen and improve its liquidity position,” the business mogul was reported to have said.
The objective of the tour, according to Dr Nduom was how to ring out support for indigenous banks in the country.
The tour took Dr Nduom to Cape Coast, Elmina, all in the Central Region, and Takoradi, Western, which saw him interact with key commercial and individual customers.
“I made phone calls to selected commercial customers in Kumasi, Tarkwa, Tamale, Swedru and Wa to solve their specific problems and who all agreed to start making deposits again. I participated in a meeting of all managers of GN Bank branches in the Greater Accra Region to encourage them to deliver exceptional customer service even in the face of the challenges that arise from time to time,” Dr Nduom stated.
According to him, he explained the new “local/regional bank” concept. This, he said, ensured that customer funds would support banking activities in the local and regional areas that generate the deposits.
“The focus on making sure those who bring new money get unrestricted access to their money was explained and received enthusiastically”, he added.
Dr Nduom also used the opportunity to plead with GN Bank customers to keep deposits already with the bank there to keep the foundation strong.
“They understood this. They themselves underscored the need for the bank to continue on since it is the only one that gives them the convenience they need nationally. I explained to them efforts being made to bring on board new shareholders who will bring new money to the bank,” he noted.
Today understands, the feedback from the customers was very positive as they understood his point of view, and was excited about his assurance to them.
“I talked to them about efforts being made by the government to pay contractors and the positive impact it will make on GN Bank. Also discussed Bank of Ghana moves to strengthen the banking sector. I am convinced that GN Bank will be in full strength at the end of this month,” he noted.
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