Ghana basks in Twitter’s surprise choice as Africa HQ

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Twitter delivered a surprise for Africa when it said it was establishing a regional headquarters in the West African nation of Ghana, triggering a vigorous debate about the business environment for technology start-ups across the continent.

For the social media giant, its decision was based on shared values – Ghana supports “free speech, online freedom, and the open internet”.

The fact it also serves as the HQ for the African Continental Free Trade Area – established to accelerate intra-African trade and freedom of movement – seems to have cemented Ghana’s appeal as a gateway to the region.

Ghana was a way of becoming “more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent”, Twitter said.

Ghanaian President Nana Akufo-Addo was quick to retweet the news, saying it was the start of a “beautiful partnership” and critical for the development of Ghana’s tech hub.

“These are exciting times to be in, and to do business in Ghana.”

“In Africa what has generally been considered the tech hubs of the continent have traditionally been Egypt, Nigeria, South Africa and Kenya,” says Kenya-based Kagure Wamunyu, who leads the expansion of Kobo 360, a digital haulage start-up that connects freight owners with lorry drivers.

Kenya in particular, she says, has successfully nurtured an enabling environment for the technology ecosystem and leads the pack when it comes to high levels of internet penetration.

“So it was an interesting choice, but the move to Ghana is still a win for the continent.”

‘Quality of leadership’

On reflection, Nigerian tech pioneer Femi Longe agrees Ghana was an obvious choice.

“Nigeria is a big attractive market but if we’re honest it’s a very harsh place to do business. Ghana has invested quite a lot in recent years on creating an environment that is attractive for people coming from the outside.”

Girls attending a session at Kumasi Hive in Kumasi, Ghana
image captionGhana’s technical expertise is not just centered in the capital but in cities around the country

He has worked in two of the continent’s most vibrant tech hubs, in Nigeria’s main city Lagos, he co-founded the Co-Creation Hub which then acquired Kenya’s iHub – another leading innovation center.

He thinks the proactiveness of Ghana’s president clearly played a pivotal role in Twitter’s decision.

“If you look at Kenya, Ghana and Nigeria in terms of political stability and quality of leadership, there’s only one country that stands out.

“If a company is thinking about the potential impact of government policy, I would go with Ghana. Ghana is an access point to Nigeria, so you get the full benefits of access to the Nigerian market without any of the dysfunction that comes with being there.”

Nigeria ‘stifling entrepreneurship’

And Nigeria’s “dysfunction” became a talking point after the announcement with start-up founders sharing their experiences.

Nigerian Information Minister Lai Mohammed blamed the media’s negative coverage of Nigeria for Twitter’s snub, saying: “This is what you get when you de-market your own country.”

However, some, such as Nkemdilim Uwaje Begho – the CEO of Lagos-based digital marketing firm FutureSoft – argue that the issues go far deeper in Nigeria, where policies tend to be reactive not enabling, failing to consult those who work in what is a thriving tech industry.

“Across sectors, we’ve seen regulators step in to regulate after technology companies have disrupted the market,” she says.

“While regulation is good, what it sometimes means is that you’re creating barriers to entry by creating high license fees for example. Regulators need to think about the bigger picture and the long-term impact of these regulations and policies.”

A recent example of regulation stifling entrepreneurship was the 2020 ban of commercial motorcycle taxis from core business and residential areas of Lagos – introduced as a number of internationally funded ride-hailing platforms, including Gokada, ORide and Max.ng, launched to service the huge demand.

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