THE crusade for all of us to patronise made-in-Ghana goods appears to be yielding very little results. There is still a strong penchant by an appreciable number of the Ghanaian population for foreign goods.
THIS, in our estimation, could be attributed to either the crusade has not sunk well enough or there is something that Ghanaian industries are not doing right.
BE it as it may we must continue to soldier on in our quest to ensure that patronage Ghanaian goods reaches the level that we will all be content with our efforts. At least such patronage will give our local industries loads of boost to produce on large scale since there will be ready markets for their commodities.
SUCH backing would also generate employment which invariably would cut down our unemployment figure. It is one key measure we can use to ensure that our local industries stay in the stiff competition with foreign firms whose commodities continue to flood our markets.
IT is against this backdrop that Weekend Today agrees with the call by of the Vice-Chancellor of the Sunyani Technical University, Professor Kwadwo Adinkrah-Appiah, on Ghanaians to buy made-in-Ghana goods. Certainly, this is not the first time such is being made.
WE recall the Kufuor administration (from 2000-2008) which made it one of its key objectives to drum home the message for us to buy Ghanaian commodities. This same campaign was replicated during the Mills/Mahama administration (2008-2012).
IN the view of Weekend Today the campaign is a positive one that we must all embrace and aggressively work to make it successful. Many of our local industries have folded up due to the stiff competition the face with foreigners companies.
WEEKEND Today believes strongly that by supporting our local firms we will be helping them to grow the national economy which benefits will inure to all of us. What is more, our local firms must also ensure that they package their goods to look more attractive on the market.
THIS, we believe, will encourage more Ghanaians to buy more of made-in-Ghana goods.