The Executive Chairman of McDan Group, Mr Daniel McKorley, at the weekend was adjudged the CIMG Marketing Man of the Year 2017.
He received the high-status award at the 28th edition of the National Marketing Performance Awards, which came off at the Accra International Conference
The 29th National Marketing Performance (CIMG) Awards was on the theme, “Marketing: A Catalyst for Driving Ghana beyond Aid.”
A citation accompanying the award read on behalf of MrMcKorley said that despite some challenges he faced in education, his passion to deliver satisfaction to the client is noticed in his endless efforts at improving current standards of operation and service in the industry through marketing.
Speaking to a cross-section of journalists on the sidelines of the event, the elated McDan executive chairman expressed, “At the end of the day, it’s not how much money you have made, but how many people can look at you and say if it had not been you I wouldn’t have been at this stage; how many lives you’ve been able to touch.”
He added that he has plans of establishing about twenty (20) more companies to support government’s quest of creating more jobs and moving the country beyond aid.
Also, the Director of Internet Solutions, Yvette Atekpe, won the Marketing Woman of the Year 2017. She was recognised for her notable contributions by way of offering a variety of data centre, cloud, and internet services that help organisations to do things better.
For his part, Paramount Chief of Akwamu, Odeneho Kwafo Akoto III, who was the Guest Speaker at the event, contended that one of the reasons most businesses fail in the country was due to lack of marketing research and analysis before introducing new products to the market.
According to him, a business or venture can only be successful when it is backed by well-reasoned out marketing plans based on sound research.
“Shift from businesses which are largely unplanned in the starting phase by way of market potential estimation, customer preference analysis and trends, innovations in product design, packaging, delivery, down the line and product information to better model with the above in mind as we plan business.” He said.
Aside from the McDan Group and Internet Solutions bosses, some other personalities recognised included Business Unit Director of PZ Cussons, David Afflu, as Marketing Practitioner of the year (2017) and Head of Market Access at the Policy and Government Affairs of Roche-Ghana, John Kafui Kwame Klu, as Marketing Student of the year.
Vanguard Assurance and Enterprise Insurance were both adjudged CIMG Hall of Fame Insurers of the year whereas Toyota Ghana Co. Ltd. and Melcom were recognized as Motor Firm of the year and Retail Outlet of the year, Elite Categories respectively.
The CIMG Hall of Fame New Entrants were Japan Motors as Motor Firm of the years 2014, 2015 and 2016, SIC Life Insurance Company as Insurance Company of the years 2014, 2015 and 2016 and also Ecobank as bank of the year for 2014, 2015 and 2016.
The media category saw Adom FM’s Dwaso Nsem recognised as Radio Programme of the year while the Outdoor Advert of the year was ‘Be Bold Campaign’ by Bond Savings and Loans, Print Advert of the year was ‘Filling No Ye Deep’ by Vivo Energy, ‘MTN MoMo – Bank Buddy’ as TV Advert of the year. More so, *901# Mobile Banking of the Access Bank was the Radio Advert of the year whiles the TV Programme of the year award was given to National Science and Maths Quiz of Primetime. Unilever’s Pepsodent World Oral Health Day won the Brand Activation of the year.
Story: Kwamena ANANSE