Vision for Alternative Development (VALD), in collaboration with National Road Safety Commission (NRSC), AMEND and Puma Energy Foundation, has launched a road safety programme, with a charge on pedestrians and passengers to speak up against reckless driving by motorists.
Dubbed; “Child Road Safety,” the campaign made a passionate appeal to passengers and pedestrians not to allow reckless drivers to kill the children as well as endanger their lives and those of other road users in the country.
The campaign, which was targeted to be taken in 58 basic schools in Accra metropolis, further stressed the need to ensure child pedestrian safety on the roads in the country.
As part of the year-long campaign, officials of VALD, AMEND, Puma Energy Foundation and NRSC will go out to passengers and pedestrians at the lorry parks, in schools, institutions and religious institutions to sensitise them on road safety.
The aforementioned organisations will also use both traditional and social media channels to sensitise the public on road safety.
Teams made up of VALD, AMEND and NRSC will be deployed to lorry terminals and strategic locations on the roads to educate motorists, pedestrians and passengers during the period.
The Motor Traffic and Transport Department (MTTD) of the Ghana Police Service the Driver and Vehicle Licensing Authority (DVLA), National Ghana Fire Service (NGFS), Ministry of Transport, Accra Metropolitan Assembly (AMA), Ghana Education Service (GES) and Department of Urban Roads will back the programme with a vigorous enforcement of road traffic regulations in the Greater Accra Region.
The VALD and Puma Energy Foundation will also engage policy makers on the need to improve road infrastructure with a better appreciation of the pedestrian, passenger and speed problem.
Speaking at the ceremony to launch the campaign at the weekend, Head of Planning and Monitoring of NRSC, Mr. Osafo David Adonteng, who spoke on behalf of Executive Director of NRSC, Mrs. May Obiri-Yeboah, discounted reports by the World Health Organisation (WHO) that Ghana has recorded a total of 8000 road traffic deaths, saying that the country’s accident death toll stands at 1,500, which he said stakeholders in road safety sector were jointly working hard to decrease it to zero death toll.
Mr. Adonteng who chaired the programme stated that the country has had the most success in reducing the number of road traffic deaths.
According to him, the nation has achieved this by improving legislation, enforcement, and making roads and vehicle safer and commended the police officers of MTTD of the Ghana Police Service for their relentless efforts to make “our roads safer.”
He indicated that with election year in sight and being aware of the practices of road users during the period, it was important to reflect and focus on the issues that contributed to crashes.
He revealed that NRSC had, in the past, organised data-led campaigns on speeding, fatigue driving, drink driving, helmet use, passenger empowerment, pedestrian safety, among other issues, and that at present nearly 58 per cent of road users confirmed awareness of one campaign or another and their impact on them.
He stressed that while the NRSC continued to work hard in its outreach efforts, it needed the support of the media and other stakeholders to force a reduction in the number of road traffic crashes and their resultant impact on society.
While conceding that the absence of pedestrian walkways and jay-walking undermined pedestrian safety, Mr. Adonteng averred that the speed levels of motorists were a major contributory factor to the severity of injuries and fatalities.
He stated that the Commission, in an effort to reduce pedestrian deaths, has introduced a number of road crossing aids also known as lollipop stands, to help, especially children, cross the road.
He urged other organisations to emulate the gesture and join in the fight against indiscipline on the roads.
Mr. Adonteng, therefore, urged the public and the media in particular to join in the campaign against indiscipline on the roads and cautioned drivers to desist from taking alcoholic beverage before driving since such a practice was one of the major causes of road traffic accident.
For his part, Director General of MTTD, Assistant Commissioner of Police (ACP), Mr. Patrick Adusei Sarpong, expressed worry over the increasing rate of indiscipline on the part of both drivers and pedestrians on the roads and called on parents to inculcate in their children how to abide by road traffic rules and regulations.
That, according to the senior police officer, would help the nation to reduce the pedestrian and passenger road traffic fatalities which has become a source of worry to all Ghanaians.
Source: Ghana/todaygh.com/Freeman Koryekpor Awlesu