The third edition of the Ghana Beverage Awards saw the hard work and efforts of many indigenous beverage producers as well as some international brands rewarded.
The event held at the Kenpinski Hotel, Gold Coast City in Accra, brought together many key players in the beverage manufacturing industry to appreciate the innovation brought to bear on the industry which has culminated in the various category awards.
Delivering the keynote address, a Deputy Trade and Industry Minister, Robert Ahomka-Linsay, indicated how honoured he was to be associated with an event that sought to celebrate Ghanaian beverages and their manufacturers, adding that it was heartwarming that “we are still in tune with our Ghanaian heritage and we exhibit by consuming our beverages and celebrating its manufacturers.”
According to him, by consuming made-in-Ghana products, “we do not only share in our heritage as Ghanaians, but also support the growth of the economy as well.
Government, he said, was ready to provide the needed subsidies for the growth of the industry.
Talking about the one district, one factory, the minister said that the government recognises that the beverage industry was a significant part of the industrialisation process.
This year’s beverage awards encouraged the participation of the general public by presenting them with an opportunity to nominate their favourite beverages and also allowed them to determine the overall best product of the year award via various voting platforms.
This year’s award categories saw the entry of new additions like International Wine of the year, International Spirit of the Year, International Beer of the Year and the New Beverage of the Year Awards.
Kasapreko’s Storm energy drink emerged product of the year.
Commenting on the awards, the Brands Manager of Kasapreko Ghana limited, Mr Chris Addo-Sarkodie, expressed his outfit’s deepest appreciation to God.
He was full of many words of gratitude for the staff of the company and the Brands Ambassador, Shatta Wale, for helping to position their brands to extent of annexing the coveted award.
For his part, the Chief Executive Officer (CEO) of Global Media Alliance (GMA) expressed satisfaction in the participation of both the public and beverage companies ahead of the event.
He said that future awards ceremony would be looking forward to see lesser known locally produced beverages to gain the needed recognition both locally and internationally through proper packaging, branding and adherence to standard practices laid down for the beverage industry.
Ghana Beverages Award 2018 was organised by Global Media Alliance in collaboration with Consumer Protection Agency, Food and Beverages Association of Ghana, Ghana Tourism Authority, National Drinking-Bar Operators Association and the Food And Research Institute under CSIR.
Story: Prosper KWAKU SALASSY