Accra Brewery donates beverages in support of National Farmers’ Day

Accra Brewery Limited (ABL), producers of CLUB Premium Lager, CLUB Shandy, Eagle Lager, Castle Milk Stout, Chairman Bitters, and non-alcoholic beverage, Beta Malt, has donated twenty (20) cartons each per brand towards the 33rd National Farmers Day celebration themed “Farming for Food and Jobs.”

An annual sponsor of the National Farmers Day event since its inception, this support is in furtherance of its commitment to invest in a Growing World where everyone has the opportunity to improve their livelihood.

Making the presentation of the donation to the Ministry of Food and Agriculture (MoFA) through Hon. Nurah Gyele, Minister of State at the MoFA and chair of the National Farmers’ Day Planning Committee, ABL’s Plant Manager, Mr Richard Eghan, said it is the company’s desire ‘to help create a world where land is used responsibly, food supply is secure, biodiversity is protected, and crops to feed our Plant can be accessed at reasonable prices’.

‘For us, this means going beyond our core business of brewing quality, great-tasting beverages, to actively ensuring those upon whom we depend for brewing crops such as maize and cassava, are capable of doing so.  That is why we have evolved past merely supporting the Farmers’ Day celebrations, to changing the fortunes of farmers themselves through our Eagle Farmer Project (EFP).’

He continued that ‘through the EFP, we have built solar-powered furrow irrigation systems for communities in the Volta, Western, and Upper East Regions, to supplement erratic rain-fed agriculture.  And while we have, thus far, directly impacted over 1, 700 persons, we are on course to impacting 30,000 more across the country by 2020, providing a much-needed reprieve from the financial burdens that plague our small-holder farmers,’ he concluded.

The Chairman of the National Farmers’ Day Planning Committee, Dr Nurah Gyele, expressed government’s gratitude to ABL for its unwavering support to farmers in the country since the inception of the awards scheme.  It was in honour of this unflinching loyalty that ABL was awarded a MoFA certificate in recognition of its outstanding contribution to agriculture in Ghana.

ABL, now a subsidiary of Anheuser-Busch InBev (ABInBev), the world’s leading brewer, currently brews beverages whose production relies heavily on local raw materials. These brands are Eagle Lager (cassava); CLUB Shandy (maize) and Ghana’s number one selling beer, CLUB Premium Lager (maize).


Story: Business Desk

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